Viral

Viral marketing and viral advertising, refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.

It can be word of mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video films or interactive Flash games.

At Lavender Blue Media we love working with marketers who are interested in creating successful viral marketing programs. Working together we identify individuals with high social networking potential (SNP) and then create viral messages that appeal to this segment of the population and have a high probability of being passed on to others.