The internet and social media have transformed the way companies communicate with consumers. One of the key growth areas is video marketing.
Videos drive traffic and engagement, they convey information better than other types of content and promote trust in your brand and your products. Video is becoming a critical component of every company’s marketing mix.
At lavender Blue Media, we understand that online video marketing is the key tool for businesses wanting to communicate effectively their product profile and benefits within the shortest possible time. There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.
This doesn’t mean that putting up a 10-min video tutorial on your site will automatically get you to double-up your conversion rate of new followers or that you will instantly sell more of your products. There is more to effective video communication than just uploading video content up on your web pages.
Video is a complex, highly multi-disciplinary art, and extracting the best out of it is not as simple and clear-cut as writing a news story or a blog post.
But why is video the best way to go? Because, today, the average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether they can make sense of what you are communicating/selling/proposing and to decide whether your content, style, look and approach are a good fit for what they are actually looking for. If you can engage their interest right there and then, and offer a fast, highly visual way to let them discover what your “message” is, then you have a great opportunity to turn interest into action.
At any given point within those first few vital seconds on your site, the new web visitor is on the verge of clicking away and abandoning that flimsy but unique opportunity to open up a relationship, possibly a conversation with you and your products.
To find out how Lavender Blue Media can help your business, please contact us now on 01795 424252 or email firstname.lastname@example.org.