Learning Academy

Learning AcademyLavender Blue Media is currently developing it’s own Learning Academy and will launch a range of video based training courses for marketing professionals in the Autumn. Our first course is currently being designed for October 2014. For more information. Please call 01795 424252.

Course: The Marketing Managers producing course.

Overview

Lavender Blue Media is launching a new service for marketing professionals on how to produce video content for their organisation/business. Delegates will learn how to plan, script, storyboard, film and edit, so they can create and produce their own video content.

Who’s the course targeted at?

Any marketing professional who wants to be able to create video content for internal and external communication purposes.

Course rate

Two day course Fee: To be confirmed

Location: Kent Science Park. Course includes lunch and refreshments throughout the day.

Day one schedule:

Define the key communication goals, plan, storyboard, script, budget and schedule.

Corporate video/video marketing: trends, style and techniques.
Delivery platforms: Overview on the different platforms currently available.
Cameras: an overview of the film-making options and the pros and cons of each.
Video as a marketing tool: instructional, explainer, interview-style and story-telling.
Cast/actor management: the pros and cons of using actors versus employees.
understanding Pre-production: introduction to planning and preparation.
Production basics: location, camera angles, sound recording and basic lighting.
Post-production introduction: editing, grading, file creation and how to upload online content.

Day two schedule:

Putting theory into practice. Delegates will work in small groups to plan, prepare, film and edit their own two minute corporate films.

Pre-production: Preparing for your shoot (storyboard, treatment, shot list).
Video project: delegates create their own film- either a instructional film, interview-style video or story-telling film.
Course Summary & video premiere

Tutors

Neal Ashford: As a director of Lavender Blue Media, Neal is responsible for all video content creation. He has produced programmes for Sky TV, Channel 4 and the Discovery Channel. In the corporate market he has made films for BMW, Hyundai UK, Sainsbury’s Bank, Yell.com, Kent County Council, South East Water, Concur, Vattenfall and Canterbury Christ Church University.

Dave Austin: Dave is a former BBC presenter and is now one of Europes leading business presentation coaches and mentor. He has advised and worked with many senior directors of major business brands.

For more information, please call 01795 424252.