Animation
Keep it simple is our motto. We believe that animation is a great way to communicate complex business issues to your target audience.
At Lavender Blue Media, we have developed a technique of producing simple hand drawn characters and then animate these using a mixture of stop frame photography and live action.
This creates a visually striking film while conveying the story in an easy to
understand format.
Recently, our client Global Expense wanted to make a film about their industry leading software product. They wanted to convey the workflow process in a style that was fun and engaging.
We had to make the explanation of the process as simple as possible so we devised an animation style to work with this approach that involved paper cut-out drawings mixed with a voice-over and music.
The animation film has been a great success online and it is also used by the company’s sales team at presentations throughout the UK and Europe.
